38 LA adtech companies you should know

by Emerson Dameron
December 21, 2016

Digital commerce is strong and growing in Southern California, leading the way down new paths such as mobile, programmatic, and more. From industry mainstays to up-and-comers, here are 38 LA-based adtech companies you should know.

 

wpromote adtech company los angeles
Wpromote

What they do: Wpromote helps companies grow their market share, and increase their customer lifetime values through their suite of digital marketing tools.

How it's changing adtech: Wpromote helps global brands like Toyota and Verizon enrich their customer’s product knowledge and grow their customer base. The company advises in SEO, email marketing, strategy and paid search media to help businesses get the most out of their marketing campaigns.

Founded: 2001

Headquarters: el Segundo

Funding: Undisclosed

 

 

openx technologies adtech company los angeles
OpenX Technologies

What they do: The OpenX Technologies platform works for both publishers and ad buyers to sell and purchase ad space, respectively. 

How it's changing adtech: OpenX has received a lot of attention recently as their ad marketplace has helped them exceed $100 million in revenue.

Founded: 2007

Headquarters: Pasadena

Funding: $76.42M

 

scorpion adtech company los angeles
Scorpion

What they do: Scorpion offers a suite of internet marketing products that help businesses reach wider customer bases.

How it's changing adtech: Scorpion’s marketing tools include website design, SEO, social media marketing and reporting analytics, just to name a few. The company has helped thousands of legal, franchise and healthcare firms reach a wider audience with their optimized marketing tools.  

Founded: 2001

Headquarters: Valencia

Funding: Undisclosed

 

system1 adtech company los angeles
System1

What they do: System1 is a marketplace for pay-per-click advertising, analyzing billions of attributes and ultimately accessing consumer intent.

How it's changing adtech: System1 is all about making advertising a better experience for both consumers and advertisers.

Founded: 2013

Headquarters: Venice

Funding: $270M

 

consumertrack adtech company los angeles
ConsumerTrack

What they do: ConsumerTrack provides clients with multiple marketing solutions, helping brands connect with their audiences through in-depth engagement.

How it's changing adtech: ConsumerTrack has generated more than a million new customers with over 3 billion impressions on their content in 2017.

Founded: 2004

Headquarters: El Segundo

Funding: Undisclosed

 

nativo adtech company los angeles
Nativo

What they doNativo provides a complete native technology stack to simplify selling, deploying and optimizing native ads across their media properties, creating a non-interruptive experience for their audiences.

How it's changing adtech: Native advertising is fast becoming a preferred method for brands, and the El Segundo company has not only raised over $31 million since launching in 2010 but also launched an office in London to expand its global reach.

Founded: 2010

Headquarters: El Segundo

Funding: $31.3M

 

bridg adtech company los angeles
Bridg

What they do: Bridg helps retailers and restaurants “bridge the gap” with customers. The platform finds potential loyalty members, drives new online orders, re-engages lapsed customers and discovers first-timers.

How it's changing adtech: According to Bridg, 80% of retailer and restaurant visitors are not signed up for emails or loyalty programs, and the company aims to fix that. Bridg drives sales for well-known restaurants like Chipotle, HuHot, Gordon Biersch, Hungry Howie’s, Rock Bottom and Noodles & Company.

Founded: 2012

Headquarters: Los Angeles

Funding: $11M

 

red ventures adtech company los angeles
Red Ventures

What they do: Pasadena’s Red Ventures connects companies with a wider customer base through a multitude of marketing avenues.

How it's changing adtech: Red Ventures personalizes each adtech experience based on a company’s needs. The company offers services and consultancy in categories such as SEO, data analytics and ecommerce to help businesses draw in more customers and increase profits.

Founded: 2000

Headquarters: Fort Mill, South Carolina (But with an office in LA!)

Funding: Undisclosed

 

markett adtech company chicago
MArkett

What they do: Building buzz around a brand is difficult. Markett helps brands scale their ambassador programs in order to build awareness and grow customer base.   

How it's changing adtech: Influencers are becoming more important to a brand’s image and companies like Airbnb and Fanduel entrust Markett to grow their ambassador programs.

Founded: 2016

Headquarters: Venice Beach, CA

Funding: $2M

 

taboola adtech company los angeles
Taboola

What they do: Taboola helps companies reach new users through their predictive and personalized digital marketing methods.  Taboola streamlines the traffic monetization process by exposing its customers to over one billion users each month.  

How it's changing adtech: Major companies like Expedia, Nissan and Ben & Jerry’s entrust Taboola to engage wider userbases and expand brand awareness.

Founded: 2007

Headquarters: New York (With offices in Downtown Los Angeles)

Funding: $160M

 

steelhouse adtech company los angeles
SteelHouse

What they doSteelHouse has created a cloud-based marketing platform called SteelHouse Advertising Suite to simplify a variety of marketing needs, like retargeting and look-alike solutions. 

How it's changing adtech: After tripling revenues in 2015, SteelHouse is seen by many as the fastest-growing company in advertising. 

Founded: 2009

Headquarters: Culver City

Funding: $70.5M

 

Momentfeed adtech company los angeles
MomentFeed

What they doMomentFeed develops an integrated marketing program specifically built for the mobile age. It brings together Google, Facebook, Yelp, Twitter, Instagram, Foursquare and more in one place.

How it's changing adtech: Momentfeed's phenomenal fundraising and convivial corporate culture have made the company one of the fastest-growing startups in Los Angeles.

Founded: 2012

Headquarters: Santa Monica

Funding: $11.23M

 

Centerfield adtech company los angeles
Centerfield

What they do: Through its proprietary network of content-rich websites, Centerfield helps businesses by providing a technology that allows them to target and acquire customers. 

How it's changing adtech: The El Segundo-based startup's real time biddable media means businesses now have access to a smarter, more engaged audience.

Founded: 2011

Headquarters: El Segundo

 

Hawke media adtech company los angeles
HAwke Media

What they do: Hawke Media is a marketing service that acts as an out-of-house CMO for companies. Whether executing new strategies or evaluating existing ones, the company helps clients save money, enhance efficiency and generate revenue.

How it's changing adtech: Hawke Media takes care of everything from branding to web design, helping companies without the resources to hire new talent fill marketing needs.

Founded: 2013
Headquarters: Santa Monica
Funding: Undisclosed

 

reachlocal adtech company los angeles
ReachLocal

What they doReachLocal, Inc. builds digital marketing software with an eye toward small businesses, including its own patented lead-conversion technology.

How it's changing adtech: ReachLocal has been growing for years. Its free digital health check showcases two of its core competencies at once: thoroughly understanding its own landscape, and drawing in new leads without old-school high-pressure shenanigans.

Founded: 2004

Headquarters: Woodland Hills

Funding: $68.7M

 

matchcraft adtech company los angeles
MatchCraft

What they do: Matchcraft is a marketing platform that allows companies to sell and manage search, display and social campaigns for their advertisements.

How it's changing adtech: Being around for almost 20 years, Matchcraft is a pioneer in local search marketing and can now be found managing campaigns across 42 countries supporting 23 languages.

Founded: 1998
Headquarters: Santa Monica
Funding: Undisclosed

 

adQuardrant aftech company los angeles
adQuadrant

What they do: adQuadrant helps advertisers drive leads and grow revenue through social media networks. The service takes charge of every step of the campaign, from strategy and copywriting to media buying and reporting.

How it’s changing adtech: adQuadrant has been responsible for over $500 million in digital media ad purchases on behalf of clients like eHarmony, ProFlowers, Bankrate and General Assembly.

Founded: 2014
Headquarters: Costa Mesa
Funding: Undisclosed

 

Amobee adtech company los angeles
Amobee

What they do: For more than a decade, Amobee has honed its expertise in display, video, email and social, demonstrating a versatility that makes it highly adaptable in a market that changes by the hour.

How it's changing adtech: As it has matured, Amobee continues to grow and staff up. It prides itself on embracing mobile workers, indicating its strong digital faith — a company that is helping make new rules for advertising is also helping make new rules for work culture.

Founded: 2005

Headquarters: Foster City (office in Santa Monica)

Funding: $72M

 

naritiv adtech company los angeles
NAritiv

What they do: Naritiv powers vertical content specifically created for Snapchat. Because Snapchat is a unique platform, it requires a unique content structure. Backed by big names like Disney and Mucker Capital, the Naritiv team operates out of their headquarters on Abbot Kinney Boulevard.

How it’s changing adtech: The company’s owned and operated channels amass more than 20 billion views a month and has snapped with brands like Coca-Cola, Target, Freeform and L’OREAL.

Founded: 2014
Headquarters: Venice
Funding: $4.32M

 
ace metrix adtech company los angeles
Ace Metrix

What they do: Ace Metrix provides solutions and insights for evaluating video advertising. With 50,000 ads tracked since 2010, the company has the largest database of digital video and television advertisement assessments.

How it's changing adtech: Ace Metrix allows marketers to have data about their ad as well as all other ads within 24 hours of run time, providing insights into an advertisement's impact. 

Founded: 2007

Headquarters: El Segundo

Funding: $24.98M

 

gumgum adtech company los angeles
GumGum

How it's changing adtech: GumGum continues to roll out new offerings, including a new product that creates in-screen ads across multiple devices. 

Founded: 2007

Headquarters: Santa Monica

Funding: $36.6M

 
bringhub adtech company los angeles
Bringhub

What they doBringhub builds digitally integrated shopping experiences for the always-on era. It spans sectors, from shoes to travel and is noted for its swanky office space.

How it's changing adtech: Bringhub isn't solely about streamlining the checkout process; it aims to turn almost any piece of online content into a point of sale without alienating the ad-skeptical.

Founded: 2014

Headquarters: Los Angeles

Funding: $3.5M

 
AdColony adtech company los angeles
AdColony

What they do: AdColony is a mobile video ad network that offers their Instant-Play technology to companies looking for fullscreen, crisp video ads. 

How it's changing adtech: After its initial success, the company was acquired by Opera in June 2014, but they continue to operate as a stand-alone brand.

Founded: 2011

 

connexity adtech company los angeles
Connexity

What they do: Formerly known (and known well) as Shopzilla, this digital marketing company officially changed its name to Connexity in 2014. Connexity is leveraging its long experience in the e-commerce game to help retailers better understand their customers through data.

How it's changing adtech: In 2015, Connexity acquired the audience-based insights company Hitwise, which will operate as a division within the company and allow Connexity to provide deeper insights into audience demographics and behavior on mobile devices to retailers. 

Founded: 2004

Headquarters: Los Angeles

Funding: $74.5M

 

Gimbal adtech company los angeles
Gimbal

What they doThe Mobile Majority offers an integrated platform that treats mobile ads like software and allows customers to create and target their campaigns in a one-stop shop.

How it's changing adtech: The Mobile Majority is rapidly expanding, with offices in New York City, San Francisco, Chicago and Sao Paulo. The company has also acquired Gimbal, a mobile engagement and location intelligence platform.   

Founded: 2012

Headquarters: Santa Monica

Funding: $21.46M

 

videoamp adtech company los angeles
VideoAmp

What they do: Founded in 2014, VideoAmp has its sights set on simplifying the cross-screen world in online advertising. 

How it's changing adtech: VideoAmp's technology allows clients to transact across all devices, from TV to digital, with its screen optimization platform.

Founded: 2014

Headquarters: Santa Monica

Funding: $17.2M

 

truex media adtech company los angeles
true[X] media

What they do: Helping advertisers and publishers find common ground, true[X] media pioneered what it calls "the commercial break for interactive media."

How it's changing adtech: Perhaps the best evidence of what true[x] can do for brands is what it has done for its own. Always a prolific fundraiser, true[x] was acquired by 21st Century Fox in 2014, and continues to drive efficiency and conversations in the ever-changing adtech landscape.

Founded: 2007

Headquarters: Los Angeles

Funding: $49.77M

 

pathmatics adtech company los angeles
PAthmatics

What they do: Pathmatics brings a mammoth creative library and remarkable transparency to digital advertisers, allowing clients and industry players to learn from each other's successes.

How it's changing adtech: The Pathmatics approach seems to have legs. The company is staffing up after raising $3 million in early 2016.

Founded: 2010

Headquarters: Santa Monica

Funding: $4.7M

 

w4 adtech company los angeles
W4

What they do: W4 was founded by veterans of the cost-per-acquisition digital ad industry. It helps advertisers find appropriate publishers and increase their conversions.

How it's changing adtech: W4's portfolio includes The Wall Street Journal and Microsoft, along with internet natives such as LivingSocial, Audible and eHarmony. With its experience in a high-stakes market, it would be wise to keep an eye on how it navigates ad-blocking software and other current challenges.

Founded: 2009

Headquarters: Santa Monica

Funding: $10M

 

rubicon project adrtech company los angeles
Rubicon Project

What they doThe Rubicon Project has engineered the Advertising Automation Cloud to help automate the buying and selling of advertising on a global level. 

How it's changing adtech: Rubicon went public in 2014 and turned their first annual profit in 2015, raising their GAAP revenue by 98 percent to $249M. 

Founded: 2007

Headquarters: Playa Vista

Funding: $67M

 

The Search Agency adtech company los angeles
The Search Agency

What they do: The Search Agency has worked in SEO, SEM and online customer experience since the early days of the art.

How it's changing adtech: The Search Agency may be one of the older competitors in its field, but it's no slouch. With the company's longevity has come trust and a list of well-established clients including Viking Cruises, Philips and 1-800-DENTIST.

Founded: 2002

Headquarters: Santa Monica

 

influential adtech company los angeles
Influential

What they do: The world's premier mobile-first influencer platform has an office in Beverly Hills. Influential connects brands with the social media powerhouses best positioned to promote.

How it's changing adtech: Sometimes social media marketing is rocket science. Influential uses IBM Watson technology, boasts a network of over 7000 influencers and, after a $5 million Series A round, is living up to its name.

Founded: 2012

Headquarters: Beverly Hills and Las Vegas

Funding: $9M

 

converto adtech company los angeles
COnverto

What they do: Convertro builds tools for tracking online activity without cookies, making it ready for enhanced browser privacy settings. Its large data sets facilitate precise analysis and it focuses on efficiency, not just revenues.

How it's changing adtech: Convertro also builds tools to measure the impact of TV marketing. Local stars such as Loot Crate aren't the only ones impressed with the Convertro team's scientific approach — the company was acquired in 2014 by AOL.

Founded: 2009

Headquarters: Santa Monica

Funding: $5M

 

engage bdr adtech company los angeles
engage:BDR

What they do: engage:BDR is one of the leading cross-device video and display advertising solution providers in the game today.

How it's changing adtech: In 2014 the company underwent a massive pivot, transitioning from 85 percent display ad revenues to 85% video revenues in just a few months.

Founded: 2009

Headquarters: West Hollywood

 

zefr adtech company los angeles
Zefr

What they do: Zefr provides video technology for some of the biggest content platforms and channels around, ensuring their audience’s interests are aligned with the advertisements delivered to them.

How it's changing adtech: Zefr is part of the strategy for such industry leaders as AMC, Paramount, Universal, "Saturday Night Live," Netflix and Fox, among other globally known companies and organizations.

Founded: 2012

Headquarters: Venice

Funding: $58.5M

 

FriendBuy adtech company los angeles
Friendbuy

What they doFriendbuy is a digital marketing and customer acquisition platform focused on referral programs and email. The company has split-tested and tracked their way to a powerful position on a very competitive landscape.

How it's changing adtech: Despite its cheeky name, Friendbuy takes email marketing seriously and has built a strong reputation and client list in a fairly short time. Customers friendly with Friendbuy include Warby Parker and LA's own Dollar Shave Club, lifestyle brands internationally celebrated for their groundbreaking marketing strategies.

Founded: 2010

Headquarters: Los Angeles

Funding: $1.5M

 

Fieldtest adtech company los angeles
FieldTest

What they do: Approaching online advertising from a storytelling perspective, Fieldtest has become a powerful player in its space in just a few years. It isn't entirely new as its team built and sold IndieClick Media Group, a strong influence on display ads.

How it's changing adtech: Fieldtest's work brings together two of adtech's most significant trends: high-touch content marketing and high-reach programmatic delivery.

Founded: 2014

Headquarters: Los Angeles


 

vertebrae adtech company los angeles
Vertebrae

What they do: Vertebrae's native advertising platform matches brands and agencies with virtual reality developers and 360° video creators. With the company's analytics and distribution tools, brands can monetize the use of VR content.

How it's changing adtech: Vertebrae is currently working on a standards and formats guideline for VR advertising, securing its reputation as a leader in the emerging industry.

Founded: 2015
Headquarters: Santa Monica
Funding: $10M

 

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