New Steelhouse ad campaign pokes fun at online shopping

by Patrick Hechinger
October 9, 2015
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Who says LA tech companies aren't philanthropic?
 
Steelhouse, the Culver City-based marketing technology company, has launched a humerous new campaign this week to “Save The Carts,” showcasing the life-altering effects of abandoning an innocent shopping cart.
 
According to the company, 70 percent of online shopping carts are abandoned and nearly 99 percent of first-time carts are deserted. Steelhouse’s new campaign reportedly drives an 80 percent higher click through rate on carts using countdown timers and sequenced messaging. 

 
In their campaign videos, Steelhouse shows how four lives are affected by abandoned carts: Jessica the sewing machine, Timmy the baseball toy, Erin the microscope, and Stan the flatscreen TV.
 
It is yet to be determined whether this bold campaign strategy can put an end to these senseless acts.
 
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