S37 is a mobile technology and clinical trials organization based in LA and SF that focuses on the development of networked patient-centric models for clinical research to rapidly accelerate biomedical discovery. Using partnerships across healthcare and tech, design-thinking and prototyping, S37 brings clinical trials right to patient's homes.

Digital & Paid Media Associate at Science 37
Marina Del Rey & Playa Vista

The Digital Advertising Associate will be responsible for ensuring digital patient recruitment campaigns, from concept to execution, are data driven and iterative to meet business objectives of reaching patient acquisition lead targets, increasing brand awareness and generating interest and loyalty. This position brings a patient-first mindset combined with digital marketing ingenuity to drive the development and execution of best-in-class marketing campaigns.

The associate is the key subject-matter expert for patient recruitment campaign setup and launch, optimization and analysis using analytics, reporting on campaign/engagement performance, and offering suggestions for campaign improvements across paid channels. S/he will directly oversee, report on, and optimize our use of ad campaign managers (such as Facebook, Google AdWords, YouTube, Snapchat, etc.) for patient recruitment.

To ensure the team is utilizing best-in-class acquisition practices, the associate will be the key point of contact for ad channels, initiating inquiries, contracts, ad setup, maintenance, and reporting. S/he will become an industry expert in identifying paid channels that line up with trial-specific and team-specific acquisition goals.

Duties and Responsibilities

  • Performs digital advertising recruitment activities for all active clinical trials, feasibility campaigns, and upcoming studies
  • Assists in development of paid patient recruitment media plans, including audience targeting and segmentation, messaging, flighting, and budgeting
  • Assists in the development of patient recruitment strategies and tactics to drive online traffic and leads through digital and print advertisements; incorporate a range of techniques including a possibility of options, such as paid social, paid search, digital display, print and out of home campaigns to drive leads and conversions
  • Optimize campaign performance through creative testing, subject line testing and landing page testing and optimization; ensure that all programs have measurable response rates, conversion rates, and ROI, and track to goals set for lead generation campaigns
  • Design and execute A/B tests and optimization measures for creative, user experience, and bidding
  • Analyze paid social campaign performance against department’s KPIs, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions
  • Request campaign assets from Media & Marketing team (or other vendors), such as ad banners, images, videos, etc. and ensure materials are delivered on time and to campaign specifications
  • Stay up-to-date with best practices and strategies in digital marketing and paid social media
  • Daily monitoring and refinement of active ad campaigns, reporting any significant required changes
  • Support the development of email marketing initiatives based on customer insight & analytics, and ensure alignment to overall objectives
  • Coordinate ongoing list segmenting, producing reports, and making recommendations for overall email strategy
  • Ensure brand consistency throughout campaigns
  • Assists in the management of the patient recruitment budget
  • Evaluates and helps manage external vendors
  • Review new technologies, ad channels, and other tools and vendors to keep the company at the forefront of developments in digital marketing
  • Create and update daily, weekly, monthly and one-off reports as needed

Qualifications

  • Bachelor’s Degree in marketing or related field
  • 3+ years in digital marketing or social media advertising
  • Demonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills
  • Ability to effectively handle multiple tasks simultaneously and ability to adapt to changes in workload
  • Good blend of analytical skills, strategic thinking, planning and implementation
  • Familiarity with healthcare industry
  • Clinical trials or pharma industry experience a plus

Skills/Competencies

  • Strong interpersonal skills and public speaking abilities, ability to communicate and manage well at all levels of the organizations
  • Excellent planning, prioritization, management, and organizational skills
  • Ability to articulate ideas to audiences
  • Ability to adapt to a rapidly changing work environment and priorities
  • Action oriented and innovative; able to translate broad goals into achievable steps
  • High level of integrity and dependability with a strong sense of urgency and results-orientation
  • Familiarity with social listening and measurement tools
  • Demonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills.
  • Experienced user of Facebook Ads Manager and Google Adwords Campaign Manager
  • Proficient in Excel

Capabilities

  • Ability to communicate in English (both verbal and written)

Science 37 values the well-being of its employees and aims to provide team members with everything they need to succeed. Enjoy daily healthy catered lunches, snacks and beverages, and top-notch equipment such as the latest Macbook Pro, 4k monitors, and adjustable standing desks. Submit your resume to apply!

Company Reviews

"Not your typical clinical research company ... and that's a good thing!"
at Science 37
"Awesome place to work!"
at Science 37
Everyone is kind, useful and awesome to the core of who they are! Everyone loves what they do and are eager to change the world in a positive way. Lunch is brought in every day and the kitchen is always fully stocked, thanks to the awesome behind the scenes staff. The work environment is glowing with positive energy that creates grows innovative ideas.
Clinical Research Coordinator
at Science 37
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Why work with us
Creators. Producers. Designers. Managers. Thinkers. Doers. Relationship builders. United by a common passion for new possibilities in clinical trial research and a common mission to empower today’s researchers. Together, we are creating a new narrative in science.
Culture
Be kind, useful, and awesome; keep it simple; keep the quality high; and do it together. These are Science 37's values. We are committed to finding people to join our team who embody values and are excited about contributing to the ongoing journey of making Science 37 the best place to work. Let's do it together!
Perks & Benefits
HEALTH COVERAGE Medical, dental, vision and voluntary long-term disability.
VACATION Competitive paid time off and floating holidays.
EQUITY OPPORTUNITIES Stock plan participation for employees.
RETIREMENT PLAN 401(k) program with leading investment broker.
COMPANY EVENTS Happy hours, holiday party, bowling night!
CASUAL ENVIRONMENT Dress for your day.
PROFESSIONAL GROWTH Conferences, certifications, trade shows and more.
LUNCH & SNACKS Company lunch, everyday & ots of goodies in the kitchen for all, even some unhealthy ones.

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